Bruce T. Halle Assistance Fund History

The Bruce T. Halle Assistance fund was established in 1997 as a means of providing a gift to Mr. Halle from Executive staff, in the same spirit of giving that is the hallmark of his life. The Bruce T. Halle Assistance Fund honors Mr. Halle for his life-long compassion and sense of commitment toward his people, which is the foundation of our company’s culture. Over time, the fund has become a company-wide effort to support each other in times of hardship.

Contributions to the fund have been raised through a variety of fun activities including: The Ride to Raise motorcycle event (Corp & Regional rides), volleyball, bike rides, golf tournaments and many others. These activities as well as the process for evaluating assistance requests have been managed as a private effort within the company.

As a 501(c)3 charity, we now have the ability to expand our fund raising beyond the confines of the company, while providing a tax deductible option for contributors. With this approach, we will expand our ability to reach out and help more employees facing difficult circumstances.


“I would like to take a moment and thank everyone that has helped me in this time of need. Mr. Halle, thank you so very much for building a company that cares for people. Everyone believes in one another and the passion to help each other grow, not just within the company, but in our personal lives as well. I can truly call each of you a friend if not more of a family. I look forward to spending many more years with Discount Tire.”

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